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Our Story

Pure Ice is for the girl whose got passion for beauty & color, but always keeps it cool and on-trend. Pure Ice is an inspiration destination, with the hottest looks and colors in expertly edited collections.

The Pure Ice brand was founded in 1986 by a team of beauty and color experts in partnership with Sam Walton, who desired a high quality, beautiful nail color brand for his customers. Pure Ice became a great success by providing new & exciting nail trends and colors, at an outrageously affordable price.

All Pure Ice nail polishes are proudly made in the USA. Our quality product is what you’d only expect from prestige nail brands, without formaldehyde, toluene or DBP.

The Pure Ice shade library contains an extensive array of nail polish colors and trendy effects. With shades that range from high-pigment creams, to shimmering iridescent pearls, to multidimensional single coat glitters, we let our shoppers play with color!